Digital Marketing

The Right Brand Perception Can Fundamentally Turnaround Your Business.

DIGITAL MARKETING: THE GAME CHANGER

Today’s reality is that people spend twice as much time online as they used to. And while market research organizations can cry atop their roofs screaming about the inconsequential penetration of internet in our country, there is another reality happening right around us!

People reach destinations via Google maps, shop online for all sort of stuff, buy at the click of a button, and leverage the flexibility to change what doesn’t go down well. What does all this mean? Who are these people? Does this mean that offline marketing isn’t as effective as it used to be? Or can we simply state that another parallel world has formed?

Digital marketing is an overarching umbrella for all online marketing efforts. Whether it is a B2C product off the shelf or a specialized B2B service with a niche audience, businesses leverage digital channels such as Google search, social media marketing, email marketing,
and their web properties to connect with current and prospective customers.

Digital marketing is about connecting with the audiences at the right place and the right time. So why not find them where they are already spending time: the internet and to be more specific… their smart phones!

Brand Strategy

Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market:

The images you convey
The messages you deliver on your website, proposals and campaigns
The way your employees interact with customers
A customer’s opinion of you versus your competition

Branding is crucial for products and services sold in huge consumer markets. It’s also important in B2B because it helps you stand out from your competition. Your brand strategy brings your competitive positioning to life, and works to position you as a certain “something” in the mind of your prospects and customers.

Think about successful consumer brands like Disney, Tiffany or Starbucks. You probably know what each brand represents. Now imagine that you’re competing against one of these companies. If you want to capture significant market share, start with a strong brand strategy or you may not get far.

In your industry, there may or may not be a strong B2B brand. But when you put two companies up against each other, the one that represents something valuable will have an easier time reaching, engaging, closing and retaining customers.

Social Media Management

We offer full-service social media management services. Transform your social media presence with high-quality content, daily activity, and increasing followers. Building a strong social media foundation starts with a detailed analysis.

The era of content bombardment- rubbing stale content in the face of the customer repeatedly- is over.

For any brand to be successful online, its social media presence needs to create a dialogue with the consumer using quality content and high impact visuals. We know how the industry works and what works in the industry – from kicking up your likes, driving engagement, attracting the correct target audience, handling your tweets, to acing your Instagram – we’ve got you covered.

As a leading social media management company in India with a strong focus on creativity and innovation, we have a team of analysts who carefully study your brand, understand its boundaries and develop customized advertising campaigns to increase engagement. We devise high quality Facebook ad-campaigns to promote brand understanding and to create a loyal targeted digital community that directly impacts your sales.

At the heart of it all lie clutter-breaking social media campaigns derived from game-changing insights that hide in plain sight. Our campaigns are driven by goals that are realistic, measurable, specific, and time-bound, and can be integrated offline.

We help in taking your offline credibility online and engage with your audience by ensuring that social media management and optimization is handled according to your brand values and philosophy.

Search Engine Optimization

The first and foremost activity that we perform while executing an SEO campaign, is an extensive site audit, which comprises of self keyword research, competitor keyword analysis and full back-link analysis. This is by adhering to the latest search engine optimization trends and Google Webmaster guidelines, by using the latest tools & software.

Keyword research & analysis forms the backbone of any standard SEO activity, which is a combination of a myriad of factors. It makes the whole process of web optimization, a scientifically formulated campaign. Keyword research is sure to create a definitive impact on your online business, as it analyzes the ‘most searched’ key phrases in Google, for finding your products and services.

Digital marketing campaigns are a fruitful blend of On & Off Page strategies, and we have mastered this art well, to provide our clients the best in SEO services India. Our SEO company India promises that decisive edge to all our esteemed clients.

A user engaging website is sure to maximize your ROI, and this is ensured by having an interactive, engaging, user-friendly and intuitive content (text & images). An attractive looking website is sure to retain your first time web visitors, who might turn out to be your potential customers.

We help provide that thoroughly engaging and enriching web browsing experience by incorporating the latest features to your website, such as high page loading speed, informative content, videos, demos and high quality HD images, to name a few. This automatically maximizes your ROI, as more and more visitors are glued to your site, who in turn become your customers in the long run.

Adwords

Paid Search Marketing can be an incredibly valuable tool—but only if the person manning the campaigns has had their fair share of experience. That’s where our AdWords management agency comes in handy.

Our team will work with you to determine the best strategy that will lower your CTR and increase conversions. Plus, we’re also monitoring your campaigns for new areas of improvement so that you never hit a standstill. Whether it’s giving current campaigns a facelift or creating something from the ground up, we’ve got you.

Now more than ever, it’s important for businesses to invest in paid search marketing to strengthen their digital presence. Customers use the internet to search for products and services, and if your business isn’t showing up in search engine results, they won’t find you. With more and more companies understanding the importance of ranking highly on search results pages, the PPC advertising landscape has become more competitive than ever. This can make it difficult to navigate without expert help.

Our paid search management experts can create the right strategy to drive relevant traffic to your website and convert them into leads or sales through optimized landing pages. Leveraging years of experience running Google and Bing search campaigns, we cut through the technical fluff and implement strategies that boost bottom-line results.

Corporate Identity Creation

The term ‘Corporate identity’ basically bears reference to those aspects and items of a corporation that are designed with the specific purpose of facilitating and assisting the company to achieve its business aims, objectives and to reinforce its image & brand.

The comprehensive identity usually manifests itself through trademarks and a particular brand, and is founded on the principles ensconced within the context of a definite corporate culture. In a general sense this would include a number of devices commonly used for purpose, like a logo, letterhead, signage and graphics, although one should not make the mistake of considering it just that – a corporate identity goes much further than either a logo or a letterhead. It is the symbol that your company’s persona will be recognized by, known by, interpreted by.

we specialize in the creation of professionally crafted effective corporate identities. Your logo, for example, is one of the things that will become central to the image that emerges in the minds of clients when they hear your name. It should therefore be as defining as your fingerprint and as unique as your signature. Azonic InfoTech recognizes this need and works not only to create such an identity but also to ensure a sense of visual continuity. This consistency is extremely important, especially in terms of brand recognition, since your identity should be easily discernable across all the varied manifestations of your brand.