Multiplex

The Right Brand Perception Can Fundamentally Turnaround Your Business.

Most comprehensive ambient media solutions and services to create unique and innovative solutions for its clients. We offer the whole gamut of out-of-home solutions with our stronghold in 100+ spaces in popular malls, 2500+ premium cinema screens, 15+ Airports, 900+ coffee shops, 250+ gym outlets….etc. We believe in always being responsive to the needs of our customers and seeking to break the clutter.

Cinema advertising provides a platform to target a captive audience. This enables a focused communication of the brand message. Target group profiling is made simpler through cinema branding as the genre of the movie can help determine the audience.

In terms of screen size & projection clarity, cinema ads provide unmatched impact. Superior & high definition AV quality guarantees zero spillage as ads are only displayed onscreen once the audience is in. Cinema branding envisages higher attention span as a consumer is at leisure and more receptive to advertising communication.

There are a variety of advertising opportunities to effectively target the consumer at various touch points from entry to exit. Cost per reach for theatre advertising is less than any other non-traditional advertising vehicle.

ON SCREEN

On-Screen

Ad film
Static / mute slide
Audio slide

AD FILMS / PROMOS / COMMERCIALS:

AD FILMS / PROMOS / COMMERCIALS of minimum 10 seconds duration and part thereof are generally shown before Main Feature Film & Interval in all the three regular shows once in each show i.e. three insertions a day & 21 insertion in a week.

STATIC / MUTE SLIDE:

Static / Mute Slide’s are exhibited during the interval & in certain cases before the main movie also & the duration is minimum 10 seconds & part thereof in all the three regular once in each show i.e. three insertions a day & 90 insertions in a month.

AUDIO SLIDE(With Voice Over):

Audio Slide’s with recorded jingle of minimum 10 seconds & part thereof are exhibited in all the three regular shows once in each show i.e. three insertions a day & 90 insertions in a month before the Main Movie & during interval.

Digital Ads Shown in Special position i.e. just before the main picture (B.M.P) or as soon as the interval is announced ( interval announcement ) are subject to availability of the spot and cost a premium.

All above Ad Films , Mute (Static) Slides & Audio (Voice Over) Slides are exhibited in digital formats J2K , 4K , MPEG-2 ,MPEG4 AND FOR AD FILMS COMPULSORILY WITH CENSOR CERTFICATE.

OFF SCREEN

Arch gate
Flyers and pamphlets
Signage at entrance, ticket counter
Standees
Ticket jackets
Cut-outs
Branding in elevators, washrooms, snack counters
Kiosk activation / Product display / Product sampling
Seat branding
Façade hoarding
Parking
Backlits